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Four tips for brands getting
into the Pinterest Game
by Rusty Walters, Sr. Social Media Marketing Account Executive
Feb 24, 2012
As we mentioned in yesterday’s post, “Getting Started with Pinterest,” the talk of the Internet for the last few months has been the social sharing service, Pinterest. The site has exploded into the mainstream leaving many marketing folks asking the question, “how can my brand use it to reach our customers?”
If you are new to Pinterest, make sure to check out this post and play around with a personal profile first. Then, follow these tips to get your brand “pinning” and noticed by your customers on Pinterest.
1) Identify what boards you will be pinning to.
Pinterest allows you to create your own custom boards, and this is a great opportunity to show some brand personality. Think outside the box with this one. Appropriate pin boards don’t have to just showcase your brand’s product. Take Whole Foods for instance. Of course, they share great recipes and organic food information, but they also have a board that shows off amazing kitchens and one that talks about their favorite books. Think like your customer. Figure out what other interests they may have and put your brand’s spin on it.
2) Content, content, content.
Like any social network site, content is king (or should we say queen) on Pinterest. The more you involve yourself in the Pinterest community, the more you will see what content people love to share. While re-pinning others’ pins is a great way to get involved, make sure that you are consistently creating original content that your customers and followers will want to share.
This can be a lot for one person to take on. We suggest sharing pin boards with multiple people in your organization, so more than one employee can contribute.
3) Grow your following.
What good is a pin board if you have no one to look at it? Get out into the Pinterest community and start accruing followers. Re-pinning someone’s post is a good way to get noticed, but sometimes all it may take is simply following someone to expose them to your brand’s pin boards and give you a follow.
Also, don’t forget your current customers. Chances are, a lot of them are already using Pinterest. Include the news that you are now pinning in email and website updates, share your links on your existing social networks, and include a Pinterst icon on your site.
4) Stay Active.
Just like any social network, you need to continuously fuel the fire to keep your customers engaged. Pinterest is a fast moving network that will require updates multiple times a day. If you are going to venture into the world of pinning, we suggest making sure that you have the assets available to keep your pin boards fresh.
If you have any questions on how you or your brand should be using Pinterest to accomplish your goals, feel free to send me an email at RWalters@mghus.com. In the mean time, happy pinning.