This is not a political endorsement, but it is a glowing review of Current TV, a viewer-created cable news network founded by none other than Mr. Al Gore and his business partner, Joel Hyatt. (For more history click here).
I have to admit, I’m completely addicted to the unique format, content and youthful style of this [...]
Archive | August, 2007
EVEN AL GORE IS INTO USER-GENERATED CONTENT
CONVERSATIONS- GLOSSARY DEFINITION
We know about conversations that take place at home, over the phone and in our office, but with the growing popularity of forums, blogs and social networking sites, people are having an increased number of online conversations as well. Anything you might ask a friend or confidant is currently up for discussion online. The only [...]
FORUM-TASTIC
Like-minded individuals will find each other. It’s a fact, so get used to it.
Online forums simply provide an outlet for like-minded people to effortlessly gather and chat with a rare anonymity unique to online communications. These no-holds-barred communities are perfect for discussing complicated subjects, reading the thoughts and opinions of other consumers, and asking stupid [...]
FORUMS- GLOSSARY DEFINITIONS
Places where you can have conversations with other users over an extended period of time. As opposed to chats, where you “talk” in real time, message boards/forums allow you to post comments for others to read at their convenience and then reply. You can choose to host your own forum, participate in public [...]
YOU TOTALLY CARE WHAT THAT GUY THINKS
It might clearly contradict what your mother taught you, but deep down we all care what that guy thinks.
We care so much in fact, we’ve developed millions of user-generated forums, consumer review sites and rating systems just so we can know what that guy thought of the book you’re about to buy, the movie you [...]
BLOG- GLOSSARY DEFINITIONS
A web log, online diary or journal. Blogs are viewed as a series of entries chronologically organized and easily searchable. Blog authors can be corporations, individuals or organizations. Subscribers can subscribe to an RSS feed to receive blog updates directly to a reader without checking the site.
OFFLINE- GLOSSARY DEFINITON
Uses in-person, real-life communications to spread messages via word of mouth.
WOM TENTACLES AND THE DETANGLING PROJECT
People at MGH have pulled me aside after a new business meeting and told me that half the room looked scared to death when I described the threads of a truly bad-ass WOM campaign. I guess it’s the vast network of tentacles including crazy posts, re-posts, consumer sound-offs and real-time adjustments that make it hard [...]
ONLINE- GLOSSARY DEFINITION
Accesses online communities, social networks, interactive tools and digital communications as a medium for spreading messages.
THE DIFFERENCE BETWEEN “TRANSPARENCY” AND PLAYING IT COOL
Because so many companies have been burned by spreading a false or stealth message, WOMMA and other WOM experts advise being completely transparent with your consumer interactions. What does this mean, and why is there so much confusion about just posting some cool info?
It’s kind of like that uptight guy in your office who worries [...]
MICROSITE- GLOSSARY DEFINITION
A web page, or collection of web pages, that serves as a supplement to a larger website. These are generally used to attract users to a particular promotion, and contain links to draw them back to the larger website.
THE GOOD, THE BAD AND THE UGLY
Getting people to talk about you is easy. Accepting what they think/say is a different story.
Many people are gun-shy about launching a word of mouth campaign because they fear they’ll get diarrhea of mouth instead. The truth is, having people talk about you (good, bad and ugly) is better than silence.
Sure, you may find a [...]
