Campaign overview:
MGH helped to develop a long-term student expert/focus group network – called the TI Insiders – composed of over 50 top math students from around the nation. To support the campaign, MGH designed and programmed TI-Insiders.com – a private, message board style site that allows students to communicate with one another and with Texas Instruments; download and provide feedback on new in-classroom activities; and receive valuable product insight.
Campaign goals:
The program aimed to provide an ongoing communications channel between TI corporate and the students who use TI branded products. It also served to educate students who may have had little to no interaction with Texas Instruments’ newest product – the TI-Nspire – and empowered them to become experts in the technology.
Results:
Since the start of the program (September 2008), there have been over 1,200 posts to the TI-Insiders community. The students have shared feedback on topics ranging from product first impressions to software and accessories. They have tested in-class resources and offered a number of suggestions that have a helped to improve existing materials. Additionally, the students have provided insight into the daily lives of TI’s target demographic by regularly discussing favorite out-of-classroom activities and favorite web resources.
