This is not a political endorsement, but it is a glowing review of Current TV, a viewer-created cable news network founded by none other than Mr. Al Gore and his business partner, Joel Hyatt. (For more history click here).
I have to admit, I’m completely addicted to the unique format, content and youthful style of this compelling (and far more relevant) YouTube-like channel.
There’s a great mix of news, entertainment, humor and even viewer-created ads, station promos and tree-hugger messaging to help support the environment (that was probably Al’s idea). The station weeds out the junk for you through an online user rating system. Viewers help determine what goes on air in what the site calls a “greenlighting” process. It’s an incredibly democratic utopia that makes for outstanding and uninhibited viewer-demanded television.
Obviously, I’m a fan.
And so, besides gushing about the value of user/viewer-created entertainment, MGH is encouraging all of our clients, WOM ambassadors and creative friends to get jiggy with Current TV. Whether you watch it, submit a BlueList recommendation on a travel destination (a partnership they have with Lonely Planet), or simply log in and vote for your favorite viewer-created ads, pods or promos-learn the lay of the land. Current TV, in combination with more mainstream user-involved American Idol-style programs look to be the future of word of mouth on the tube.
Here’s a video I watched last night on Current TV and found fascinating.
