We know the agency world is usually pretty tight-lipped when it comes to furnishing clients and random in-house marketing departments with detailed insights on tactics, tools and strategies. I suppose that philosophy is rooted in the old adage, “Who’s gonna buy the cow when the milk’s free?”
MGH thinks that’s a load of bull.
We aren’t big fans of information hoarding. We don’t speak jargon-ese. And we refuse to hog all the knowledge for ourselves. We believe that word of mouth should be a part of every marketing plan, and we know you’d think so too if only you felt comfortable with the new mediums, consumer-focused programs and unique philosophy behind WOM.
And so, we’ve built WOM U to help get you there.
I particularly like the name of this educational campaign because it’s simple…like us. Our mini womiversity is chock-full of tools that can help improve your WOM IQ, and like this blog, are free. What could be better?
We suggest you start with the Blog and Pony Show. It’s a one-and-a-half-hour presentation designed to launch your entire marketing team into the WOMosphere.
The in-person presentation includes:
WOM basics
Tools introduction
Idea-starters
Interactive self-audit
Group brainstorm activity
All in all, it’s a full-on womarama that demystifies word of mouth and prepares your team to launch a variety of WOM campaigns. We know the more you understand, the more our ideas will ignite your imagination. We truly believe in smarter, solutions-based marketing for all, so this is just one of the ways MGH is helping the world market better, one Blog and Pony Show at a time.
In addition to our renowned show, we’ve also built a hot-looking, easy-to-read Client Education Book that provides case studies, unique philosophies and quick WOM references to all who own it. A mini-presentation using the Client Education Book can be delivered for those with shorter attention spans.
We’ll be adding several other courses and tools to our WOM U curriculum this fall. For now, you can register for the Blog and Pony Show, the Client Education Book or simply subscribe to this blog at your leisure.
Contact me to schedule a presentation or request information.
Oh, and if you want to buy the cow, that’s cool too.
