At the heart of today’s WOM market and Web 2.0 is consumer-generated content which is just that, generated by consumers. This includes digital video, blogging, podcasting, news, gossip, research, mobile phone photography and wikis, all created by end-users. Anyone with access can contribute, a process that results in creative, grainy, real-life content that is considered highly credible since it comes directly from consumers not marketers.
The MGH Modern Marketing Blog
A service of MGH, Inc., the MGH Modern Marketing blog provides readers with an inside look at the in's and out's of word of mouth and social media marketing.
