WORD OF MOUTH- GLOSSARY DEFINITION
WORD OF MOUTH IS:
The voice of the consumer.
A natural, genuine, honest process.
People seeking advice from each other.
Consumers talking about products, services or brands that they have experienced.
WORD OF MOUTH MARKETING IS:
Recognizing that a happy customer is the greatest endorsement.
Giving consumers a voice.
Listening to customers.
Engaging the community.
The only marketing based on genuinely passionate people.
Definitions from Word of Mouth Marketing Association
