Archive | November, 2007
THE INTERWEB (PART I)

THE INTERWEB (PART I)

You knew it was coming. A blog entry about Web 1.0, 2.0 and the future of Web 3.0. How could we avoid it? But we’re gonna do it a little differently, and you might actually understand it this time.

So let’s start off a little history of the world wide web:
Web 1.0
Remember [...]

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HAPPY THANKSGIVING!

Here’s a little video about all of the things the MGH WOM team is most thankful for this Thanksgiving:
[youtube]http://youtube.com/watch?v=GPZYjo58Y7o[/youtube]
Have a great holiday!

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BLOGGING IT OUT WITH SISTER HAZEL

BLOGGING IT OUT WITH SISTER HAZEL

This morning’s WOMMA session rocked. Just spent the last hour listening to Ken Block, lead vocalist for the band Sister Hazel who visited the conference to chat about the power of loyal fans, or “friends” as the band deems them.
No joke, here’s me stalking the singer after his panel discussion. I’m the one with hair.

It’s [...]

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LIVE FROM LAS VEGAS: DAY 3

Well it’s the last day of the Summit. We’re tired. Broke. And blind from neon lights.
Right now, I’m listening to Wommie winners present their award-winning case studies and eating a rock-hard bagel.
Stay tuned for more.

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LIVE FROM LAS VEGAS: DAY 2

We’re blogging live from the WOMMA Summit in Las Vegas!
Right now we’re having lunch and playing a group game of Cranium with the Grand Poo-Bah of the board game company, Richard Tait.
The trip has been great so far and we’ve been a part of some really interesting and eye-opening discussions. This morning, we opened [...]

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LIVE FROM LAS VEGAS: DAY 1

While it’s not the most exciting or glamorous aspect of the WOMiverse, research plays a key role in determining best practices and in molding the future of our industry.
Today was Day 1 of the WOM Summit, and primarily focused on the word of mouth studies that had been collected over the past year by a [...]

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WHAT HAPPENS IN VEGAS…

….gets blogged from Vegas.
That’s right. We’ve arrived Las Vegas for the 2007 Word of Mouth Marketing Summit.
We’ll be posting over the next couple of days about our trip, so stay tuned!
[youtube]http://youtube.com/watch?v=vsnOGoFByzM[/youtube]

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VIRAL CONTESTS – OUR THOUGHTS

Faithful readers, I’m proud to announce that you’re reading the insight of a 1st place Halloween costume contest winner. Yeah, that’s right…I’m a pretty big deal. And as I stood triumphant on a stage in a sweaty, overcrowded bar in NYC a few days ago, I thought of the theme for this [...]

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