We’re blogging live from the WOMMA Summit in Las Vegas!
Right now we’re having lunch and playing a group game of Cranium with the Grand Poo-Bah of the board game company, Richard Tait.
The trip has been great so far and we’ve been a part of some really interesting and eye-opening discussions. This morning, we opened up the day with a keynote speech by VP of Global Marketing for Microsoft’s Interactive Entertainment Business, Jeff Bell. He spoke about the launch of Halo 3 and the number of WOM and traditional marketing efforts that went into making the game a success…..It makes me miss the sweet glow of my X-Box.
We also heard from Lionel Menchaca, Digital Media Manager for Dell. He discussed Dell’s unique efforts to engage their customers and to truly listen to/hear their thoughts about the company’s products and services. Check out Ideastorm for an idea of how they’re doing it right.
We’ll check back in throughout the day and all of tomorrow with more updates about our trip and the conference.
UPDATE: The speech by Richard Tait was fantastic. His main take-aways included creating a corporate culture, not a company; learning to empower your customer base; and encouraging creativity with distribution channels. Go here to check out his site for tons of advice and inspirational stories.
