Warning: This entry may be more aptly named “How not to launch a Beta”.
Ever since the whiney drummer from Metallica first started bitching about Napster and other P2P downloading services, I’ve been hard-pressed to find a reliable source for free music. I’ve Limewire’d, Bearshare’d, and Ares’d; all while worrying that the federal agents might [...]
TECH REVIEW: QTRAX
by Social Media Department on Jan 30, 2008 in Online Tools
BLOGOSPHERE SLANGUAGE
by Social Media Department on Jan 25, 2008 in MGH Conversation
Are you lost in the menagerie of buzzwords that have flooded our collective business vocabularies? You’re not alone. Let’s take a moment to examine the new subspecies of language, or “slanguage”, that has evolved during the Web 2.0 era and further clouded the blogosphere:
First and foremost, since when is it a good thing to [...]
WOM HITS THE BIG SCREEN
by Social Media Department on Jan 22, 2008 in MGH Conversation
Apple has developed a customer base like no other. Known widely around the web as “Fanboys”, these die-hard Mac supporters are both the cause and theme of a new movie – Macheads.
Watch the trailer to see these true brand loyalists in action:
[youtube]http://youtube.com/watch?v=0QMhOIySiyE[/youtube]
Apple’s Fanboys are obviously a point of jealousy for most other brands around [...]
ONLINE REVIEWS AND HOW TO USE THEM
by Social Media Department on Jan 18, 2008 in Marketing Tips
Online reviews. You can live or die by them, particularly if your product is sold solely through the Internet. And you can bet your bottom dollar that the significance of these online reviews will continue to rise as consumers turn to the web to shop, in hopes of avoiding the ridiculously high [...]
TECH REVIEW: POWNCE
by Social Media Department on Jan 17, 2008 in Online Tools
The blogosphere was all abuzz this week with another case Twitter crashing. Apparently, the microblogging site wasn’t able to handle the flood of traffic they were receiving from Steve Jobs’ speech at this year’s Mac World.
And this wasn’t the first time Twitter has failed, and I doubt it will be the last. But [...]
I’M THE NEW TED KOPPEL
by Social Media Department on Jan 11, 2008 in Marketing Research
I was watching the news the other night (because The Biggest Loser was on a commercial break), when something seemed a little bit off – I had read about the “breaking news” three hours prior to watching it on the network. I couldn’t remember exactly where I had seen it, but knew that the [...]
GOOGLE MAPS AND THE CAUCUS
by Social Media Department on Jan 03, 2008 in Online Tools
As most of you know, the Iowa caucus is tonight and, rather than suffering through the unbearable blabber of the cable news network anchors, I’ll be watching the results live on Google Maps.
Someone has created a Google Maps/caucus results mash-up, which lets users see real-time results from the state’s individual districts. It also has [...]
TECH REVIEW: THE SIXTY ONE
by Social Media Department on Jan 03, 2008 in Online Tools
Online music is where it’s at. From the birth of Napster to the powerhouse iTunes, the music industry has completely shifted over the past ten years, and it’s only getting better.
In this week’s tech review, I’ll be talking about the site that’s doing a helluva job at blending Web 2.0 with online music: thesixtyone.com.
thesixtyone [...]
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