Apple has developed a customer base like no other. Known widely around the web as “Fanboys”, these die-hard Mac supporters are both the cause and theme of a new movie – Macheads.
Watch the trailer to see these true brand loyalists in action:
[youtube]http://youtube.com/watch?v=0QMhOIySiyE[/youtube]
Apple’s Fanboys are obviously a point of jealousy for most other brands around the world, who only wish that they had customers who were half as passionate and vocal. And a movie that expresses the depth of this customer commitment is sure to only exemplify this envy.
In fact, Microsoft’s marketing department is probably drafting the script for Vista-ites as we speak.
