Have you seen the Taco Bell commercial with two guys rapping their order into one of the restaurant’s drive-thru windows? Pretty clever, huh?
Nope. Not even close.
An almost identical user-generated video, “Big Mac DriveThru Rap“, collected millions of online views over two years ago. The overnight viral sensation also spawned tons of copycat videos, including one called the “Taco Bell Drive-Thru Rap“. Sound familiar?
Taco Bell’s blatant “borrowing” of this internet meme has created a new level of national buzz for the brand, and unintentionally (or maybe intentionally) prompted users to begin creating their own drive-thru rap videos. It’s enhanced their search optimization on video sharing sites, and has made ordering unhealthy food through a window – dare we say it – kind of fun.
This is a nice example of a brand tapping into a viral video sensation, while doing it in a way that shows respect to the original creation, rather than completely exploiting it.
My only question is….how funny will this movement be when you’re stuck behind the next Dr. Dre of Chick-Fil-A or Wendys’ ?
The original Taco Bell rap:
[youtube]http://www.youtube.com/watch?v=ew6PmluvNac&feature=related[/youtube]
The commercial:
[youtube]http://www.youtube.com/watch?v=eoH67W3_4og[/youtube]
