Over the past few years there’s been debate over the best way for companies to deliver content to their audiences. In one corner, there’s e-newsletters and in the other, blogs. It’s not a simple choice; each has their strengths that make them great word of mouth vehicles. Your final decision should depend on your audience and the type of message you wish to convey.
We, at MGH, are here to help make your decision a little easier by uncovering the strengths and weaknesses of each contender. Here’s the low-down:
So what’s your best bet?
Utilize both. Here’s why:
- 1. Your audience will have more options. Readers who are short on time can quickly read through the highlights in the newsletter. If their interest is spiked, they can click through to the blog to receive more detailed information on a topic and participate in the conversation. This is also a great way to expose your blog to late bloomers. Not everyone knows how to use an RSS feed to get regular blog updates, but everyone can read the highlights in the newsletter and click-through to your blog.
2. You’ll get the best of both worlds. You’ll still be able to deliver tid-bits of info, updates, and customized or exclusive subscriber information through the newsletters. You’ll also be able to be able to discuss a topic in detail, create regular updates, and engage your audience in a two-way dialogue through your blog.Talk about win-win.
