I don’t have first hand accounts or cave drawings to back up this claim, but I feel pretty comfortable saying that bands and musical artists from as far back as the stone-age have been relying on word of mouth communication to get their music to adoring fans. I do however, know that more modern bands have taken advantage of this highly effective tactic.
Social media sites, in particular, have turned into the core element of marketing bands. This applies to both major label and smaller bands still looking for their break.
Social media has allowed bigger bands to bridge the disconnect between them and their fans. This makes them more approachable, and lets fans feel a more personal connection with them. Bands still struggling for their art are using social media to reach out to thousands of potential fans daily, and those who do it creatively have been quite successful with it.
In such a competitive landscape, under a struggling industry, I feel labels are beginning to understand what they need to do to make their brands (the bands) stand out, and more effectively reach consumers. With that being said, one post would not allow me to fully explore the topic. So, I will be posting a series of blog entries discussing it, including case studies, best practices, and the future of marketing in this niche market.
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