Just a couple of months ago, Facebook launched Facebook Connect, which is an OpenID-type system that allows users to log into third party sites with their Facebook username and password. Facebook Connect has seemingly been accepted with open arms by many users and can now can be found on more than 6,000 third party sites.
Just [...]
Archive | February, 2009
FACEBOOK IS PLAYING THE WIDGET GAME
TWITTER TATTOO STORY
What Won’t We Do For Our Clients?
It’s true – here at MGH WOM, we go the distance for our clients. We really mean this. In fact, there isn’t much we wouldn’t do for them, and that includes defacing our body for their benefit. And, in case you are wondering what the heck we are talking [...]
CONSUMERS IMPACT ON BRANDING
PepsiCo, producer of Tropicana Pure Premium orange juice, recently replaced their iconic packaging (the orange with the straw) with a glass of orange juice. While a seemingly small change in the company’s brand, loyal Tropicana orange juice drinkers immediately responded and expressed their disdain for the new packaging. They emailed, tweeted, blogged etc, their complaints [...]
YELP – JUST HOW “REAL” IS IT?
Customer review sites and word of mouth marketing pretty much go hand-in-hand, so when a colleague pointed out an article that discusses Yelp – the popular Web site based out of San Francisco – and the possibility of the review service not being as “honest” as one might think, we were pretty intrigued.
According to Kathleen [...]
FACEBOOK TERMS OF SERVICE
The people spoke and Facebook listened. In response to the outcry from thousands of the 175 million registered Facebook users, Facebook has reverted back to their original Terms of Service.
This change of TOS, posted on February 4, 2009, flew under the radar until the Consumerist, highlighted the changes. The popular consumer watch-dog [...]
TWEET. MEET. GIVE.
Twestival – it’s all the rage, you want to go and you definitely want to help. But…what is it exactly? Well, in short, it’s an event that is being held today in more than 175 cities around the world that brings Twitter communities together and raises money and awareness for the non-profit organization, “charity: water.” [...]
VALENTINE’S DAY, THE WOM WAY
Valentine’s Day can definitely be stressful – what do you buy that special someone? Where do I get $100 for roses? No fear! Here at MGH WOM we have decided that there is no need to spend extravagant money for Valentine’s Day this year (don’t blame us if you end up on the couch).We have [...]
ARE YOU FRIENDS WITH MOM AND DAD ONLINE?
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It is becoming a more and more common occurrence that I am receiving friend request from my friends’ parents on [...]
THE LIFE AND DEATH OF WOM
There has been a lot of talk around our office recently about ethics in word of mouth marketing and what implications unethical practices can carry. Don’t worry, we aren’t trying to launch an unethical campaign, but there have been some instances we’ve seen that have struck a nerve and thrown up the ethics red-flag for [...]
A WOM LESSON FROM DILBERT
A client passed this along to us, and it was too good not to share. My question is: how many companies out there are abusing online reviews by encouraging employees to either post positive reviews or bash the competition? I’d like to think that the number is slim, but who knows.
