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It is becoming a more and more common occurrence that I am receiving friend request from my friends’ parents on my social networks – primarily Facebook. We have written before about the increase of moms on social networks, but it seems as if that trend carries over to adults in general
In a recent study by Pew / Internet, it is shown that over one-third (35%) of all adults online have a profile on a social networking site. This number is a 4-fold increase from the same study conducted in 2005.
Of course, when you break the adult demographics out more, there is a direct correlation between age and social media usage:
- 75% of online adults 18-24 have a profile on a social network site
- 57% of online adults 25-34 have a profile on a social network site
- 30% of online adults 35-44 have a profile on a social network site
- 19% of online adults 45-54 have a profile on a social network site
- 10% of online adults 55-64 have a profile on a social network site
- 7% of online adults 65+ have a profile on a social network site
Download the study for yourself and see why you and mom may be soon be e-friends!



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