Archive | March, 2009
TWITTER: WHERE IT’S HEADED

TWITTER: WHERE IT’S HEADED

As you may have seen, Nielsen recently released a survey surrounding Twitter’s latest user stats. Not surprisingly (to us at least), they cited a 1,382% visitor growth in the past year and touted the average user’s age to be between 35-49 years old. So what does this mean for you and your brand? It’s simple…

Just [...]

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OLD FACEBOOK NOSTALGIA

OLD FACEBOOK NOSTALGIA

Now that the new Facebook has been out for about a week, I think it’s time to weigh in and see how things are looking. Of course, with any change there will be dissent. There was major uproar when Facebook switched around last fall, and in my opinion, that change was more cosmetic than anything.
This [...]

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SHOW ME THE $$: THE VALUE OF WORD OF MOUTH

SHOW ME THE $$: THE VALUE OF WORD OF MOUTH

Chances are at some point in your life you’ve witnessed a disgruntled customer say something along the lines of “I’m telling my friends never to come here again.” But have you ever wondered just how much impact said disgruntled customers can have?
Samitrex recently conducted a study within the wireless industry that compares the worth of [...]

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DOCTORS EXTRACT NEGATIVE REVIEWS

Yesterday we wrote about a San Francisco pizzeria proudly displaying their negative comments on their uniforms. Today, we’re looking at a case where negative reviews are being handled not publicly, but with cease and desist orders.
In a recent story, it was brought to light that it is becoming more and more common for doctors to [...]

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PIZZA JOINT PROUDLY WEARS ONE STAR RATINGS

PIZZA JOINT PROUDLY WEARS ONE STAR RATINGS

We recently wrote about the controversy surrounding online ratings site, Yelp. Well, San Francisco pizza shop, Pizzeria Delfina is taking their own approach to dealing with negative reviews from the site. The pizzeria has recently changed its employee’s uniforms to t-shirts featuring some of the most memorable one-star ratings from Yelp about the restaurant (“This [...]

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NEW FACEBOOK HOMEPAGE TAKES TWITTER COMPETITION UP A NOTCH

NEW FACEBOOK HOMEPAGE TAKES TWITTER COMPETITION UP A NOTCH

A few months ago, the talk of the town was Facebook’s interest in acquiring Twitter. It didn’t happen.  So as the cliché saying goes, “if you can’t join ‘em, beat ‘em.” Ok, so maybe that’s not how it goes, but it seems that’s exactly what Facebook is attempting to do with their recently announced changes.
One [...]

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SKITTLES OPENS UP

SKITTLES OPENS UP

**UPDATE** As expected, Skittles updated their site with Facebook as its main page, as opposed to Twitter.  Of course, you can still access the Twitter page by clicking on the “chatter” tab.
It may just be that Skittles intended on rotating the main page, but this change could also be in response to some of the [...]

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