*Updated*
Cancel all of your Sunday night plans and get ready to spend the weekend in front of your computer. On Sunday at 11:59PM, Facebook is finally allowing all Facebook Fan Pages (with over 100 fans) to pick up their unique URL.
This means that you’ll be able to stake claim to a personalized URL for your company that looks like this: http://facebook.com/cocacola instead of this: http://facebook.com/cocacola/page?=3928347283278.
Earlier this month, Facebook began the URL selection process by allowing Facebook Fan Pages with over 1,000 followers to select their URLs. This left many smaller brands scratching their heads as they pondered why Facebook would exclude them from the name gold rush. But, on Saturday night, everyone will have the opportunity to play in the sandbox.
So what does this mean for your company and why should it matter?
Having a shorter, personalized URL will allow you to place your new, easy-to-type Facebook URL on advertising on marketing materials. And you’ll also be able to increase SEO for your Fan Page. It’s just another way to get your name in front of potential customers, and an opportunity to trump the competition.
So don’t forget to log in and claim your name before someone else does. Because once it’s gone, it’s gone forever. And believe us, it’ll go fast.
For more information on Facebook’s URL selection process, visit here.
