We write a lot about Twitter. Some may say we write TOO much about it.
We fully admit that we’re obsessed with the site, and for good reason – we’ve had a lot of client successes through Twitter and continue to capitalize on its growth. We also want you to be using it because, well, the more people that use it, the better off we’re going to be.
With that being said, here’s another Tw-entry about Twitter usage:
Last week, we commented on the recent New York Times article that claimed teens aren’t tweeting.
The NYT might start singing a different tune after a report that was released by comScore today, which claims that teens ARE indeed using the site, and, in fact, represent its fastest growing segment (12-17 and 18-24 year old demographics).
comScore writes:
“As the Twitter audience has mushroomed in recent months – to 21 million U.S. visitors in July 2009 (note: this number represents visitors to the Twitter.com website and does not include API or mobile Twitter usage) – the younger age groups are the ones flooding in the fastest. The share of visitors to Twitter under the age of 35 is increasing at a breakneck pace. The most notable positive shifts are evident among the 12-17 and 18-24 year old segments, which are coming at the expense of the 35+ segments.”
The NYT article criticism of Twitter nothing new. As social media marketers, it’s something we hear and see every day – people or organizations questioning social media numbers. They say that teens aren’t using Twitter; Twitter’s users are not tweeting; Facebook users are quitting and the site is in trouble. Blah blah blah.
The simple fact of the matter is that things have changed. Teens are on Twitter. Mom and dad are on Twitter. Grandma is on Twitter. You’re probably on Twitter. It’s not going anywhere any time soon.
Twitter and Facebook are flourishing right now. Will it always be that way? Who knows. But what I do know is that if you’re ignoring these tools and spending all your time criticizing them, you’re missing out on something great.
Now go say, “whassup” to all your new teen Twitter friends.
- Ryan, @ryanatmgh
