So you’ve started using social media to reach out to current and potential customers, but, what about your employees, or, more importantly, your future employees? How can you begin using social media tools to effectively tap into that unknown pool of talent?
We’ve assembled a list of the top four social tools that companies can use to attract potential employees.
1. Facebook allows you to connect with and recruit young professionals by maintaining a company page with the latest job information. By viewing the profiles of your fans, you can dig deeper into someone’s personality than a typical resume allows. If this doesn’t work, run a Facebook ad specifically targeting people with an age range and keywords.
2. Your Twitter followers offer a wealth of opportunity. Use your account to notify followers when a position opens in your company. With a few retweets you can reach hundreds of potentially qualified individuals (It works! I found this internship via Twitter.)
3. Scour LinkedIn for recruits in your area and industry at your leisure. User profiles detail past experiences, current jobs, and future goals. Many also include professional recommendations, which can give you insight to a potential employee’s work ethic and habits before meeting with them.
4. Post available positions on college or industry-specific message boards and online marketplaces like Craigslist. These online venues are becoming two-way streets of communication between employers and job-seekers. As an employer you can browse uploaded resumes and respond directly to the posts which interest you. And by searching industry-specific boards you can find those most passionate about their work.
The main point is to make the most of your current networks. You have invested time and effort into building a strong presence for your company online; don’t be afraid to take full advantage of what you built when recruiting applicants.
Here are a few college/professional job boards to get your recruitment process started.
http://www.collegejobboard.com/cjb/index.cfm
http://www.thejobplanet.com/
http://koda.us/
http://www.prsa.org/jobcenter
