Facebook recently unveiled a new feature that allows Facebook Fan Page administrators to publish customized status updates, including links, photos, and videos, to fans based on their geographic location.
Admins will now see an icon next to their Share button which allows them to narrow down their status update audience by Country, State, City, and even their language. If your fans don’t fall within the limits that you set, they will not be able to see your status update; not now, not ever.
This new feature is not only useful for larger brands with consumers spanning the globe who can use the feature to speak to customers in their native language; it will also be of use to any brand that has customers in multiple cities or states. Running a promotion in a specific region? Opening a new store location? Want feedback from consumers who shop in a specific city? Just target these, and other, updates to the fans that will most benefit from your message, without cluttering up the streams of those who aren’t relevant.
By geo-targeting and making your messages more relevant to consumers, you will not only be able to connect with them on a more personal level, you’ll be more likely to succeed at empowering them to take action.
-Kim, @kimberwom
