Less than a year ago, we wrote about mom and dad friending us on social networks. Well, it looks like grandma and grandpa are rapidly joining the game, too.
According to recent number released by Neilsen, Facebook is the third most visited site by seniors (65+) – just behind Google and Windows Media Player. These numbers are a dramatic increase from last year when Facebook came in at the number 45 spot. Looking at an even wider picture of seniors’ use of the web reveals that their use of social networking sites and blogs has increased 53% in the past year as well.
As marketers, this is a trend that should not be taken lightly. The 65+ population makes up roughly 13 percent of the U.S. population, and tend to have a higher level of disposable income and leisure time to spending clicking away online. Don’t forget about this group when you’re developing your next social media strategy.
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