Facebook stepped up its game last night by adding insights to specific posts on fan pages. The metrics included are total impressions and percent of interaction among those impressions (this includes clicks, likes and comments).
This new feature will make it easier for page admins to track what information is making the largest impact with their fans and make adjustments to their content.
Here is a sample of what the new insights look like.
Naturally, the impressions and feedback percentage is only visible to page admins, and apparently Facebook is still in the process of rolling this feature out. If your pages don’t have it yet, don’t worry – they will soon.
A question that remains a mystery, is how Facebook is counting impressions. On a number of pages we administer, there have been instances of impressions outnumbering the total number of fans a page has, which would lead one to believe that Facebook is counting total impressions, not unique. I am sure as the days pass, Facebook will release more information on what an “impression” really means.
In the mean time, go and bask in the glory of knowing that thousands of people are hanging on to every word you post!
-Rusty
@RussWalters
