Today, Foursquare rolled out a series of new tools aimed at compelling more businesses to take advantage of customers checking in at their locations.
Starting today, when you visit a venue’s page on Foursquare you will see a link asking if you are the manager of the business.
If you are, Foursquare makes it easy for you to claim your business and set up a special in just a couple simple steps.
Streamlining the process of claiming your business and special creation is not the only thing that Foursquare unveiled today. Once your business is confirmed, you will also be able to access tracking analytics for any venue that you manage. These analytics will allow you to see detailed information on your most recent and most frequent visitors, what time during the day people are checking in the most, how many unique visitors have checked-in and the promise of “more coming soon.”
To make it even easier for businesses to promote their presences and specials on the exploding site, Foursquare is offering a variety of tools on its site including logos, mobile screen shots and even static window clings for your storefront. You can access these at http://foursquare.com/press.
These changes are undoubtedly pointing Foursquare in the right direction to make an even bigger impact in the social networking world. Usability is key. The site has really stepped up to make its tool even easier for businesses to take advantage of, and through analytics, even easier to see the traffic it is bringing through the doors.
What are you waiting for? Head over to http://foursquare.com, and claim your business!
