The Hudson Valley Renegades, a minor league baseball team in Fishkill, NY, has recently introduced a promotion that takes a jab at the biggest name in baseball – the New York Yankees.
In response to the Yankees’ decision to effectively ban iPads from Yankee Stadium, The Renegades have launched “iPad Mondays,” in which fans will receive a free ticket when they do bring their iPad to a game.
The team is also offering basic social media and iPad training for fans that bring their iPads to the stadium’s “ReTweet booth.”
Following the Yankees’ announcement to ban iPads, fans flocked to social media outlets in droves to voice their disappointment with the decision. Seeing a window of opportunity, the Renegades’ communications team have used the power of consumer opinion to take advantage of a major shortcoming by the biggest player in sports.
So that leads us to the following questions:
Where are your competitors falling short? And how can you expose their mistakes or weaknesses in order to further your business?
And, in conclusion:
