According to a recent report, 51% of men have used a coupon in the past 6 months. Moreoever, 36% even have a designated place to keep their coupons.
According to Steven Boal, CEO of Coupons.com, “well-heeled, educated and urban shoppers are taking advantage of coupons.” Nearly two-thirds of adults with a household income of more than $100,000 have redeemed a coupon in the past 6 months. In addition, newspapers and direct mail/circulars hold the top spots for couponing for both males and females – 62% of shoppers use newspaper coupons and 58% of shoppers use direct mail/circulars. Mobile phone couponing ranks the lowest with only 2% of shoppers using – though we expect this number to continue to increase.
Not only is it interesting to see that men are using coupons, but newspapers are still the #1 place for consumers to get their coupons. Co-op and free standing newspaper coupon inserts still remain a great, inexpensive way for companies to reach a coupon-hungry audience. And in today’s economy, they seem to be working better than ever.
