A few weeks ago, we wrote about how the Philadelphia Inquirer would be unveiling a special 3D newspaper section, as a way to engage readers and get them involved in both the print and interactive properties.
Well, the Philadelphia Inquirer has declared its 3D section a success. According to a survey of their readers, they found that:
- 53% felt the section was innovative
- 41% said it enhanced enjoyment of the newspaper
- 64% recalled the section’s presenting sponsor, Best Buy
The publication is even planning three additional 3D sections to follow in 2010. Scheduled dates include August for Back to School, October for Halloween and November for the 2010 Holiday season.
I was excited to get a copy in the mail and see for myself. I put the glasses on and found myself squinting and moving the pages around in order to see the images pop off the page. Sadly, I was not terribly impressed. Some images were clearer than others, but most made me dizzy. The section consisted of five ads and one spread of content – 3D scenes of Philadelphia.
My ruling on the issue: It was an interesting idea, but until they perfect the technology and bring down the rates, I probably will not be recommending this tactic to my clients.
Read more from MGH NOW: Philadelphia Inquirer goes 3D
