There have been rumors circling the Internet that Facebook would begin to include Sponsored Stories in users’ News Feeds in addition to the standard ad units already displayed on the right hand side of the page. It appears that these rumors have now come true.
Inside Facebook
On a recently released page on Facebook’s help site, users can read about the way this new ad unit will display in their Feed. These featured stories will be denoted in users’ News Feeds by the word “Featured” on the bottom right hand side of the post. It is important to note that these Featured Stories are part of the Sponsored Stories ad unit and will only be shown to users who currently like the Page buying the ad unit. This means your news feed is safe from unsolicited ads, for the moment.
This ad unit is being rolled out slowly and users will only be exposed to one featured story in their News Feed a day.
Have you seen a featured story yet? Do you think it will affect your Facebook usage?
