Blog & News

03.01.17 / Advertising Blog Image

Operations Versus Marketing: Can’t We All Just Get Along?

​As someone who has worked on the marketing side with many retail, franchise and multi-location clients, I have always had a healthy respect for the operations team. By any measure, marketing is simple when compared to operations. Operations is on the front lines. Facing customers every day. Making sure they have the product in stock, prepared correctly, delivered properly and with a smile. And let’s not forget, at a profit as well.

02.23.17 /Social MediaPeople Using Computers

#GoingViral: What it Takes to be an Internet “Star”

You’ve seen them all – a dress with a pigment problem, a giggly mom with a crush on Chewbacca, and the red sweater-clad, mustachioed man called Bone. Viral m...

02.15.17 /Digital MarketingEmbracing Digital Disruption Blog Image

Embracing Digital Disruption

​I recently read an article by Business Insider that said, “For the last 20 years, digital has disrupted print. For the next 20, it will disrupt TV.” So t...

02.10.17 /PRBlog Post Image

Part 2: Three Tips to Help Prep for TV Coverage

As a follow up to my first post, I've written a second post that includes a few tips on how to prepare for TV coverage

02.06.17 /AdvertisingBlog Image

Super Bowl LI: An Exercise in Strategic Pandering

​If you were looking to escape politics for a few hours during the Super Bowl, this year’s advertisers weren’t interested in helping you. Many abandoned the ...

02.03.17 /PRMan Interviewing

Part 1: Best Practices for Securing TV Coverage

Behind many TV interviews is a hardworking public relations professional who worked to secure the opportunity on behalf of a client. And while what airs on T...

02.02.17 /MGH Press ReleaseMGH Press Release

MGH Welcomes Seven New Hires

MGH announces it has added seven new employees to its account services, digital marketing, media and social media marketing teams.

Breaking news. MGH wants you as a client.