Blog & News

03.08.17 / Advertising Katie & Family

The Decision to Go Back to Work After Having Kids

I always thought I would be a working mom. After having my first child, that thought didn’t change. But when I found out I was pregnant with my second child, I started questioning if going back to work was the right decision.

03.01.17 /AdvertisingBlog Image

Operations Versus Marketing: Can’t We All Just Get Along?

​As someone who has worked on the marketing side with many retail, franchise and multi-location clients, I have always had a healthy respect for the operatio...

02.23.17 /Social MediaPeople Using Computers

#GoingViral: What it Takes to be an Internet “Star”

You’ve seen them all – a dress with a pigment problem, a giggly mom with a crush on Chewbacca, and the red sweater-clad, mustachioed man called Bone. Viral m...

02.15.17 /Digital MarketingEmbracing Digital Disruption Blog Image

Embracing Digital Disruption

​I recently read an article by Business Insider that said, “For the last 20 years, digital has disrupted print. For the next 20, it will disrupt TV.” So t...

02.10.17 /PRBlog Post Image

Part 2: Three Tips to Help Prep for TV Coverage

As a follow up to my first post, I've written a second post that includes a few tips on how to prepare for TV coverage

02.06.17 /AdvertisingBlog Image

Super Bowl LI: An Exercise in Strategic Pandering

​If you were looking to escape politics for a few hours during the Super Bowl, this year’s advertisers weren’t interested in helping you. Many abandoned the ...

02.03.17 /PRMan Interviewing

Part 1: Best Practices for Securing TV Coverage

Behind many TV interviews is a hardworking public relations professional who worked to secure the opportunity on behalf of a client. And while what airs on T...

Breaking news. MGH wants you as a client.