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READERS RESPOND TO 3D SPECIAL SECTION

by Amy Hebbel, Senior Media Planner/Buyer on Jun 28, 2010 in Marketing trends, Media Buying

A few weeks ago, we wrote about how the Philadelphia Inquirer would be unveiling a special 3D newspaper section, as a way to engage readers and get them involved in both the print and interactive properties.
Well, the Philadelphia Inquirer has declared its 3D section a success.  According to a survey of their readers, they found that:
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PHILADELPHIA INQUIRER GOES 3D

by Amy Hebbel, Senior Media Planner/Buyer on Jun 10, 2010 in Advertising, Media Buying

On Sunday, June 13, The Philadelphia Inquirer will unveil a special 3D newspaper section that will be printed as well as viewable online on its website.  The newspaper will come with paper 3D glasses which readers will need to put on to get the full viewing experience in the paper and online.  This comes as [...]

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