Originally printed in the Baltimore Sun Opinion & Editorials section (Oct. 28, 2010)
I had one of those life-changing epiphanies this week.
I realized that I am responsible for the endless, mind-numbing, aggravating avalanche of political advertising we’ve all endured this election cycle. And it’s not because I’m president of an ad agency. We don’t even do political ads.
No, it’s [...]
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A CHALLENGE FOR 2011: STAND FOR SOMETHING
by Andy Malis, President on Dec 29, 2010 in Advertising, Advertising trends, Commentary, Marketing Tips
Originally printed in INSTORE, a top publication for jewelry professionals (January 2011 issue)
If you’re reading this, you have my congratulations. In the most challenging economic environment for luxury retail in 50 years, you survived. Maybe thrived. You probably watched with glee as some of your competitors went belly-up. You’re still in business — feeling pretty good about yourself.
But [...]