Last night Penn State University’s Board of Trustees did what would have seemed unthinkable a week ago by firing head football coach Joe Paterno. “Joe Pa,” as he is known by PSU fans, arrived on the Penn State campus as an assistant during the Truman administration and over the past 62 years became larger than [...]
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THE VALUE OF ALL-NEWS RADIO FOR PR PROS
As this recent article from Media Life Magazine reports, radio as a whole is losing influence as a primary news source, earning the favor of only 16 percent of respondents to a December 2010 survey by the Pew Research Center for People and the Press. Despite this, the ratings and billings for all-news radio stations [...]
WILL MILLIONS FOLLOW HOWARD STERN TO ANOTHER NEW TECHNOLOGY?
I’ll start this blog entry with an honest admission. I love listening to the Howard Stern Show. I’ve listened to it most days for the past 15 years. Listening to Howard Stern’s conversational, real approach to radio is the best way for me to start my day. And millions of people agree with me, even [...]
THOUGHTS FROM MY SHOWER…ABOUT SOCIAL MEDIA MARKETING
I was taking a shower yesterday when I came to an important realization. It wasn’t about my hygiene. Well actually, it was, but not in the way you’d think.
It was about Old Spice and its recent social media marketing campaign, which was one of the biggest marketing stories of the summer.
The July campaign, which featured [...]
WHITE SOX/CUBS TROPHY IS SPONSORED…BY BP???
Interleague Baseball returns tomorrow, with one of the major cross-town rivalries, the Cubs vs. the White Sox, among the match ups.
Games between National League and American League opponents have enjoyed higher attendance than traditional intraleague match ups during the past 14 years, especially in regional rivalries that attempt to approach the excitement of those found [...]
WHEN FAILURE PAYS
For more than a century, the American professional sports industry has been built on a foundation of fan loyalty, through a franchise’s good times and bad. Consumers buy sports tickets based on a long-term commitment, not because they feel entitled to see a win every time they go to the stadium or arena. Look no [...]
