In recent months, movie premieres, concerts, and red carpet events have attracted millions of viewers, which isn’t a surprise, by any means. The game-changer is the medium through which viewers have been tuning in – live video streaming. Online broadcasting isn’t a new tool, but the numbers for these entertainment events show potential for [...]
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MANAGE CONTRIBUTORS WITH TWITTER’S NEW BUSINESS FEATURE
Last week, Twitter revealed a new service for businesses – a feature that allows them to assign and manage multiple contributors under one account. Primary account holders can grant access to multiple users, which permits those users to post tweets on that company’s behalf. A link to the author is then included in the byline [...]
SENIORS ARE UPPING THEIR FACEBOOK USAGE
Less than a year ago, we wrote about mom and dad friending us on social networks. Well, it looks like grandma and grandpa are rapidly joining the game, too.
According to recent number released by Neilsen, Facebook is the third most visited site by seniors (65+) – just behind Google and Windows Media Player. These numbers [...]
GOOGLE FAVORITE PLACES — ARE YOU ON THE MAP?
Google recently announced Favorite Places – “a new way to window shop” with the help of window decals, a mobile phone, and advice from thousands of Google users.
Google sent window decals to local businesses in the U.S. that have been the most researched on Google and Google Maps. Over 100,000 businesses were selected based on [...]
INSTANT GRATIFICATION WITH REAL-TIME SEARCH
Google has once again stepped up its game in a race it was already winning – the search engine superpower now offers real-time search, bringing in results from the web as they happen. Switch your search options to “Latest” to view Tweets, blogs, news, and other web content with the promise of relevant content that [...]
STILL QUESTIONING SOCIAL MEDIA’S ROI?
You won’t be after watching this…
[youtube]http://www.youtube.com/watch?v=ypmfs3z8esI&feature=player_embedded#[/youtube]
TARGETING FACEBOOK STATUS UPDATES
Facebook recently unveiled a new feature that allows Facebook Fan Page administrators to publish customized status updates, including links, photos, and videos, to fans based on their geographic location.
Admins will now see an icon next to their Share button which allows them to narrow down their status update audience by Country, State, City, and even [...]
DON’T DO THIS
So you finally decided to Google your company…
First search result: Your company’s website. *check*
Second search result: Your company’s Facebook Fan Page. *double check*
Third search result: A listing for your company on Yelp.com – arguably, the most popular online consumer review site… *Rut’ro, Scoob!*
You do a little scanning and find that there are absolutely no negative [...]
FACEBOOK RELEASE NEW CONTEST/PROMOTIONS T.O.S.
Earlier this week, Facebook threw a curveball to companies using fan pages to promote their business. Up until now, an integral part of attracting fans and encouraging participation, on a large number of fan pages, has been creating fun contests and promotions for fans to participate in. Facebook has now made this a nearly impossible [...]
A NOTE TO MY MARKETING FRIENDS
All too often, I see fellow agency marketers openly tweeting or blogging about their clients with no mention of the agency/client relationship. Sometimes, they even go as far as to review their clients’ products. “Wow, you have to try so-and-so’s new whatchamacallit.”
Well, STOP IT! You’re angering the FTC gods!!!
You are now required by federal law [...]
THE NEW FTC GUIDELINES YOU NEED TO LEARN
This isn’t the most exciting blog entry you’re ever going to read here, but it’s an important one. So before you go out and starting WOM’ing the world, take a moment to read the following:
Yesterday, the Federal Trade Commission released a brand new set of guidelines that speaks directly product endorsements and reviews written through [...]
