Over the last year, several major brands have learned hard lessons about crisis communications in the age of social media.
Take Domino’s as an example. In April, an online video surfaced showing two rogue employees preparing food in rather disgusting ways. Thanks to the reach, ease and speed of social media, the video permeated the Web [...]
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IGNORE SOCIAL MEDIA…AT YOUR OWN RISK
A QUICK REMINDER ABOUT COMMUNICATION
“If it isn’t two-way, it isn’t communication. It’s message distribution.”
This quote has stuck with me ever since I came across it in this article about employee engagement. It’s such a simple, common sense, idea and yet, some employers forget about it when communicating with employees, just as many brands forget as soon as they start [...]
SOCIAL MEDIA ADAPTION SKYROCKETING
Last October, we reported that “93% of social media users said that brands should have some presence on social media outlets.” Well, a year later, it’s evident that companies share the same sentiment and are ready to take on the world of social media.
The e-tailing group and PowerReviews recently released findings of their first annual [...]
MGH WOM BLOG NOMINATED FOR A MOBBIE!
Exciting news, readers: we’ve been nominated as one of Maryland’s Most Outstanding Blogs in the Baltimore Sun’s first-ever Mobbie Awards. We’re excited to be nominated (can we get a woot!?) and honored to be among some great company.
The Mobbies are a reader’s-choice award contest, so we need your help! If you’re a fan of the [...]
POSITIVE WORD OF MOUTH THROUGH ACTS OF KINDNESS
Sure, we talk a lot about what’s happening in the world of social media and how that impacts word of mouth. But there’s a lot that you do to produce positive buzz through offline activity as well.
I was inspired to write this short entry after reading an article on the Consumerist entitled “Free Ice Cream [...]
LOCAL TREND MONITORING
Twitter has quickly become a prime source for keeping a pulse of what’s going on around the world…but you already knew that. However, what if you’re a local business owner or a resident of a great city like Baltimore, and you want a way to stay on top of what’s going on specifically in your [...]
NEEDED: WORD OF MOUTH AND SOCIAL MEDIA INTERN
MGH is looking for an intern to support our Word of Mouth/Social Media Marketing team during the Fall semester.
Qualified applicants:
Live, breathe, eat, and sleep the Internet.
Will have a solid understanding of social media tools (social networks, blogs, message boards, review sites, video/photo sharing sites).
Will have a basic understanding about how brands are utilizing various [...]
TEENS AND TWITTER – ENOUGH ALREADY
We write a lot about Twitter. Some may say we write TOO much about it.
We fully admit that we’re obsessed with the site, and for good reason – we’ve had a lot of client successes through Twitter and continue to capitalize on its growth. We also want you to be using it because, well, the [...]
