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FIVE THINGS TO ASK YOURSELF BEFORE YOU GROUPON

by Jessica Chappel, Online Media Planner/Buyer on Aug 27, 2010 in Marketing trends, Media Buying, Online Tools, Social Media Marketing

Last week, Groupon set the world ablaze, when it launched its first national promotion – offering $50 of Gap merchandise for $25 in every market on the same day. The campaign was an amazing success – so successful, in fact, that its site had trouble handling all the traffic and its server went down multiple [...]

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