I know what you’re thinking – Mr. Crowley over there at Foursquare must have seen our blog post last month and realized he needed to step up his game. You’re welcome, big guy. News broke today that Foursquare has officially partnered with Groupon, along with five other daily deal competitors like LivingSocial, to offer users [...]
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CONFESSIONS OF A FACEBOOK NARCISSIST: A CASE FOR FACEBOOK PLACES
My name is Jessica and I suffer from Chronic Facebook Overshare Syndrome. Alarmingly contagious, this condition manifests itself in the form of daily status updates, mobile uploads, and what some have called an overzealous number of Places check-ins. Not to mention unseen side effects like the compulsive need to hit refresh on “Most Recent News,” [...]
HOW TO SPEND MONEY LIKE A MILLENNIAL
This isn’t your typical blog post, but after reading articles like this, I felt compelled to offer up my two cents about my generation and its spending habits. Keep reading for a peek inside the minds and wallets of Millennials and let us know what you think – are we really that different in terms of [...]
CAUGHT ON FILM: ADVERTISERS VS. CONSUMERS
We’ve all seen studies telling us that consumers are wary of advertising; a 2010 survey indicates that only 19% of Americans believe in “honest” advertising, a point driven home in Morgan Spurlock’s most recent documentary, “POM Wonderful Presents: The Greatest Movie Ever Sold.”
Spurlock, best known for his fast food exposé “Supersize Me,” turns his attention [...]
15 Marketing Uses for QR Codes
As QR codes become more popular with marketers and customers, businesses have demonstrated their versatility by placing them everywhere from subway signs to billboards to television commercials. And not only are companies making use of diverse mediums for displaying QR codes, but they’re also getting creative with the information encoded on them.
The MGH team has [...]
5 EMAIL MARKETING TIPS FOR THE HOLIDAY INBOX
At this time of year, I’m reminded of just how many email lists I’ve subscribed to over the past few months. As a budget-conscious shopper, I usually appreciate the emails offering sales, discounts and news from my favorite shops, hotels, airlines, and restaurants. But from November through December, the only thing more flooded with holiday [...]
KANYE’S TWITTER REDEMPTION
Since opening an account in summer 2010, Kanye West has become notorious for using Twitter as his megaphone to the public. The famously egomaniacal rapper has been a longtime blogger, but only began tweeting about two months ago. Since then, he’s amassed a following of close to 1.5 million. With over 1,000 tweets in such [...]
IS SOCIAL MEDIA TEACHING HIGHER EDUCATION A LESSON?
Earlier this week, Harrisburg University of Science and Technology in Pennsylvania made headlines by announcing a school-wide ban on social media for one week. Social networking sites will be blocked on the school network and students are asked to try to avoid logging in at home or by mobile in order to better understand the [...]
YOUR COMPANY NEEDS A FLIP CAM
When talking social media with potential clients, it’s not uncommon for us to hear the phrase, “But we don’t have anything to say.” Companies new to social media often struggle to think of content that will engage their audience while supporting their brand. And it’s natural for them feel pressure to think of “something to [...]
