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MEN DO USE COUPONS

by Kelly Dorn, VP/Associate Media Director on Jun 09, 2010 in Marketing trends, Media Buying

According to a recent report, 51% of men have used a coupon in the past 6 months.  Moreoever, 36% even have a designated place to keep their coupons.
According to Steven Boal, CEO of Coupons.com, “well-heeled, educated and urban shoppers are taking advantage of coupons.” Nearly two-thirds of adults with a household income of more than $100,000 [...]

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NEWS/TALK STATIONS MOVING TO BOOST LISTENERSHIP

by Kelly Dorn, VP/Associate Media Director on Jun 04, 2010 in Advertising trends, Media Buying

Effective Monday, July 5, WBAL-AM’s afternoon drive programming with switch to all news from 3 p.m. – 6 p.m. This move comes as an effort by WBAL-AM to boost its listenership by expanding news programming in the critical afternoon drive timeframe.
Last year, WBAL-AM increased its news coverage in morning drive (the Dave Durian show) and [...]

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