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THREE REASONS PR PEEPS SHOULD ALSO BE TWITTER TWEEPS

While going through my Twitter feed this morning (part of my normal morning routine), I came across a blog entry that discussed a recent PR Week feature of the 25 most powerful PR folks in the industry. What I found shocking was that less than half of the 25 had Twitter accounts, and some of [...]

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IS CRISIS PR REALLY DEAD?

Last week, I came across a blog entry titled, “Why Public Relations Isn’t Working.” As I read the first paragraph, the author referenced BP, Tiger Woods and Goldman Sachs – definitely three big PR disasters of 2010. But as I read the blog entry, I was struck by the fact that it wasn’t that PR [...]

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BP MIGHT AS WELL STAND FOR BAD PRESS

While BP has beefed up its online presence and continues its advertising campaign, now featuring a BP rep from the Gulf (gee, maybe that should have been your first move?), the company is still facing much public scrutiny. Yesterday, I read an article about how BP sent a letter to Florida Governor Crist, refusing to [...]

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THE THREE R’S OF MEDIA PITCHING

A large portion of a public relations professional’s job continues to be media relations. This means we are always on the lookout for relevant and timely news hooks to help pitch our clients and their products to the media. But, every once and a while, you read a story about a really bad pitch and [...]

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BLAME IT ON THE ALCOHOL?

Gen. McChrystal’s “rolling” PR disaster came to a halt today as he was relieved of his command. This announcement comes one day after his PR aide – responsible for setting up the controversial interview with Rolling Stone magazine – resigned.
According to an article in MSNBC, Rolling Stone reporter Michael Hastings had unprecedented access to the [...]

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FOUR LESSONS TO LEARN FROM BP’S PR NIGHTMARE

We hope your company never has to experience a crisis as big as British Petroleum’s recent oil spill – now the largest in U.S. history. But BP’s PR nightmare brings to light four key takeaways that can be applied to any crisis – big or small.  
1. Be transparent. Remember that the truth will always prevail. That [...]

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