A lot of businesses talk about developing a community of loyal consumers, but are they actually doing so or are they merely assembling crowds? This is the question Thomas Knoll, community architect of Zappos, explored during his SXSW panel this weekend. During the session, he broke down the following fundamental differences between the two groups:
Crowds [...]
As previously discussed, Facebook recently rolled out its new Sponsored Story advertisements. And in normal MGH fashion, we decided to run a few tests on ourselves to explore the differences between the two ad types – specifically the new Sponsored “Like Story” ads vs. the Traditional “Like” Facebook ads. Here’s what we found:
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The first element [...]
Every minute on Facebook, users generate an average of 382,861″Likes” and 82,557 status updates. If you have a personal Facebook account, you’ve probably noticed it can be easy to miss updates when you’re trying to keep up with friends, family, co-workers, musical acts, celebrities and brands. So with this flurry of News Feed hyperactivity, the [...]
PROCRASTINATORS (AND BUSINESSES) REJOICE!
Confession: I haven’t crossed a single item off my holiday gift list. With Christmas only two weeks away, the countdown is on to purchase and ship gifts to out-of-town friends before the 25th. Historically, this is about the time I start to panic, but thanks to the Facebook application eGift Social, Christmas [...]
