Archive by Author
BP TO USE GOOGLE SEARCH TO CONTROL IMAGE

BP TO USE GOOGLE SEARCH TO CONTROL IMAGE

by Kirsten Ellison, VP/Interactive Media Director on Jun 07, 2010 in Advertising trends, Brand Management, Marketing trends, Public Relations, Web Marketing

How much does it cost to control your image on Google?  Amidst the disastrous spill in the Gulf of Mexico, BP is about to find out.
The company is currently buying search terms such as “oil,” “oil spill” and “oil disaster” on Google and other search engines.  The tactic ensures that BP’s messaging is the first [...]

Read full story • Comments { 1 }