Archive by Author
EA2647-001

SNOW MY GOSH: THREE TIPS ON PR DURING A SNOWSTORM

by Laura Crovo, SVP/PR Director on Jan 27, 2011 in Marketing Tips, Public Relations

This morning, Baltimore awoke enveloped in the panic-inducing bear hug of snow. Our local reporters were up way before the crack of dawn (WBAL-TV went live with its snow show at 4:30 a.m.) to bring us various tales of snow-related horror – unplowed streets, downed electric wires, abandoned cars, school closings and so on and [...]

Read full story • Comments { 0 }
Coco Cam 1

TEAM COCO GOES LOCO FOR SOCIAL MEDIA

by Laura Crovo, SVP/PR Director on Oct 22, 2010 in Public Relations, Social Media Marketing, Web Marketing

So, I probably shouldn’t be admitting this, but I spent a pretty decent amount of Wednesday and Thursday glued to the Live Coco Cam. If you’re not familiar, Conan O’Brien gave fans a live, 24-hour voyeuristic look into the mayhem at his LA offices, as a way to plug his upcoming TBS show, which starts [...]

Read full story • Comments { 0 }
porta-potties1

A PR PUSH FOR PORTA POTTIES

by Laura Crovo, SVP/PR Director on Oct 08, 2010 in MGH Random, Public Relations

This morning, as I was getting ready for work, I heard a news report about how the organizers of Jon Stewart’s Rally to Restore Sanity and Stephen Colbert’s March to Keep Fear Alive in Washington, D.C., are having difficulties get one major detail squared away prior to their events on Saturday, Oct. 30.
Evidently, to get [...]

Read full story • Comments { 0 }
billboard_20100920144926_320_240

THE IMPORTANCE OF PROOFING

by Laura Crovo, SVP/PR Director on Sep 29, 2010 in Marketing Tips, Public Relations

Last week, a billboard in South Wayne, Ind., was pulled following the realization of an unfortunate spelling error. The billboard, which was meant to tout South Bend schools, directed viewers to visit a website to find out the “15 best things about our pubic schools.”
That’s right, the billboard was displayed prominently for five days with [...]

Read full story • Comments { 0 }

THREE TIPS ON SOCIAL MEDIA CRISIS COMMUNICATIONS

by Laura Crovo, SVP/PR Director on Aug 20, 2010 in Public Relations, Social Media Marketing

Ruh roh. A new survey from German consultancy Gartner Communications found that while nearly 85% of companies worldwide have general crisis plans in place (yea!), only 20.7% have social media crisis plans set (boo!). Moreover, while 71% of in-house communicators think social media will become even more important in crisis communications going forward, a staggering [...]

Read full story • Comments { 0 }
Kraft

THE ART OF KRAFT-ING A SOCIAL MEDIA RESPONSE

by Laura Crovo, SVP/PR Director on Jun 24, 2010 in Public Relations, Social Media Marketing

For the last two weeks, I’ve been watching with great interest a situation taking place on Kraft Foods’ Facebook page.
It seems that, in the end of May, a Florida mom found a gross blob in a package of Capri Sun juice. According to reports, that mom reached out to Kraft Foods – the maker of [...]

Read full story • Comments { 4 }
True Blood

HOW SOCIAL MEDIA GOT ME TO WATCH TV

by Laura Crovo, SVP/PR Director on Jun 17, 2010 in Social Media Marketing, Viral Marketing

Okay, okay, so that headline is kind of misleading. Pretty much anything can get me to watch TV. Sadly, I feel the need to see just about every show that graces the airwaves – from trashy reality TV to quickly canceled serialized dramas to shows that promise to be the next Lost.
But, what I don’t [...]

Read full story • Comments { 2 }