From the desperate but scintillating, hollow but fantastic start to each episode, AMC’s Mad Men enters a TV series class of its own. The show is so well produced that even the episode intro deserves serious accolades. It’s definitely the best opener to any show on network television to date—so visually dynamic: a muted color [...]
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LET’S GET PERSONAL
In reading ADWEEK recently, I noticed that Pfizer’s Advil brand is on the market for a new agency. What struck me is that the RFP (request for proposals) notes that Advil is seeking a firm that can forge “deep emotional engagement and connections” between its brands and consumers, and “address key category issues beyond product [...]
CHANGE IS GOOD
During the next few weeks, About.com will roll out a new campaign – “Need. Know. Accomplish.” – designed to make its brand message clearer. As a site that bills itself as “a valuable resource for content that helps you to solve the large and small needs of everyday life,” the change is a much-needed evolution [...]
WHAT’S A LOGO WITHOUT A NAME?
by Lexi Miller, Production Artist on Jan 21, 2011 in Advertising trends, Commentary, MGH Random, Marketing trends
A few weeks ago, celebrating its upcoming 40th anniversary, Starbucks launched its revised logo—sans name with a refocused and uncluttered spotlight on its iconic “siren”/mermaid. The logo stands out in one color—a bright green—against the pure white of the paper cup and seems to serve as a beacon, “the queen” of all coffees.
Just last week, [...]