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GOOD NEWS FOR SINGLE-MARKET ADVERTISERS

by Mike Skandalis, EVP/Associate Media Director on Jun 15, 2010 in Advertising, Advertising trends, Media Buying

There was huge news out of the cable industry today. DirecTV and NCC Media (a national advertising sales company) have announced a partnership to sell satellite ad space at the local level.
Previously, if you wanted to reach the DirectTV audience, you had two options:  1) purchase national ads from each cable network to reach all [...]

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LET THE (MOBILE ADVERTISING) GAMES BEGIN

by Mike Skandalis, EVP/Associate Media Director on May 21, 2010 in Advertising, Media Buying, Web Marketing

The FTC announced today that it has unanimously approved Google’s acquisition of AdMob, one of the world’s largest mobile advertising networks.  The network presently serves over 7 billion ads per month on smart phones and other mobile devices.  This $750 million merger, along with Apple’s $275 million acquisition of Quattro, sets the stage for online [...]

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