Google+ (Google Plus) is the search giant’s latest social innovation, and it has the marketing world chomping at the bit to ruin it capitalize on yet another up-and-coming social tool.
But what exactly is Google+ and how does it match up against the dominant players in this space?
What is Google+?
At its core, Google+ is a social [...]
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AN INTRODUCTION TO GOOGLE+
BREAKING: QR CODE STATS REVEALED
This week, MGH released results from a survey that gauged consumer awareness and usage of QR codes – an emerging technology that connects people to Web content through bar codes scanned by mobile devices.
Deployed to smartphone users, the survey aimed to better understand how and why consumers are using this up-and-coming technology – in order [...]
AN INTRO TO QR CODES
For years, marketers have predicted that “this year” would be the year for mobile and advertising. Well, their predictions may finally come true, thanks in part to the rise of QR code technology.
So what are these strange symbols, and how can marketers begin using them to drive business?
What are QR codes?
A QR code is [...]
LIST OF NEW FACEBOOK PAGES CHANGES
As anticipated, Facebook rolled out its updates to brand Pages last week, sending marketers into a minor social media tizzy.
For now, Facebook is allowing Page administrators to decide whether or not they want to make the switch before an automatic upgrade takes place on March 10.
So to help ease you in this inevitable transition, we’ve [...]
3 TIPS FOR OPTIMIZING YOUTUBE VIDEOS
If a video gets posted to YouTube but no one sees it, was it worth making?
Bad news for brands hoping to make it big on YouTube: With nearly 2 billion videos being served up on the site each day, it’s virtually impossible for your branded video to break through the clutter of dancing babies [...]
MGH WINS BALTIMORE BIZ/TECH MOBBIE AWARD
We’re pleased to announce that, thanks to votes from our readers, this blog has been given the distinction of “Top Business and Tech Blog” in the Baltimore Sun’s Mobbies Awards.
In its second year, the Mobbies honor the top blogs, Twitter accounts and Facebook Pages from around the Baltimore area. Blogs were nominated and voted upon by visitors to [...]
FACEBOOK GROUPS SAYS, “GOODBYE” TO ANNOYING WORK EMAIL CHAINS
A few weeks ago, Facebook launched its newest product – Facebook Groups.
A welcome addition to the site, Groups lets users create mini-networks of their Facebook friends around commonalities. For example, I could add my Facebook friends into my “Ravens Tailgate” group, which we could then use to plan upcoming tailgates, upload pictures from games and [...]
FACEBOOK PLACES BRINGS PAGES REDESIGN
*Updated August 24, 2010* AllFacebook has released some additional details about the merging of a brand’s Facebook Page and Place. Here’s what we’ve learned thus far:
In order to begin the merge process, business owners will first be asked to visit their Place to claim that business as their own. The easiest way to do this is [...]
FACEBOOK PLACES HAS CHECKED IN
*Updated August 24, 2010* It finally happened. During an over-the-top press conference on August 18th, Facebook launched what many have dubbed as its “Foursquare Killer,” Facebook Places.
Once fully rolled out, Places will allow Facebook’s millions of users to “check-in” to the physical locations they visit via their mobile devices, and then broadcast their locations to [...]
YOUR NUMBER OF FACEBOOK FANS MATTERS
by Ryan Goff, VP/Director of Social Media Marketing on Jan 07, 2011 in Commentary, Social Media Marketing
Have you ever delivered a speech to an empty room?
What about speaking to a virtually empty room on a daily basis?
Unfortunately, for many brands using social media, that’s exactly what they’re doing – talking to themselves. Too often, companies become complacent with their followings on Facebook, Twitter and the like, and do nothing to grow [...]