First there were AdWords location extensions and Google Tags. Now, Google has unveiled a new paid product offering for businesses — Google Boost.
It looks like Boost is essentially a way for Google Places accounts to place paid search advertising without diving into the AdWords interface firsthand. The official Google word is as follows:
To create your ad, [...]
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GOOGLE UNVEILS BOOST FOR LOCAL BUSINESSES
COUPONING MADE EASY WITH GOOGLE PLACES
Let’s face it: certain categories are dreadfully competitive for Google local search results. Do a search for a local Chinese restaurant, and you’ll see exactly what I mean. So, what can your business do to differentiate it from the pack?
If you’re managing a Google Places page, consider setting up coupons. It’s fairly straightforward, and I [...]
LOCAL SEARCH IS THE NEW YELLOW PAGES
The field of local search marketing has gotten increasingly competitive over the past couple of years, and has become absolutely critical for local business success. Go ahead and conduct a Google search. Most searches, from pizza to dry cleaners, now bring up the infamous Google “7-pack,” a list of 7 local business results. Along with [...]
FACEBOOK QUIETLY DISCONTINUES CONVERSION TRACKING
If you’re running a Facebook campaign, take note. Last night I set up about 10 new Tracking tags for an upcoming campaign. This morning, I logged into that account and found that the “Tracking” portion of the Facebook advertising dashboard disappeared without notice.
As it turns out, Facebook has quietly discontinued its own conversion tracking altogether. Here’s [...]
USING GOOGLE SEGMENTS TO GAIN CAMPAIGN INSIGHT
The Google AdWords interface has seen a lot of changes recently. One of the more drastic of them has certainly been the gradual move of reporting from its own tab, to being consolidated into the Campaigns tab.
I was pretty concerned about the change after it was announced. After getting used to it, however, I think [...]
INSTANT IMPACT ON SEO AND SEM
Google wants to free up your time in 2 to 5 second increments. Today the search giant unveiled Google Instant, a new product that predicts the user’s search query and displays search results on the fly. If you start to type in “Baltimore food delivery,” for instance, before you’re done typing the first term, you’ll [...]
APPLE CONTINUES TO GO HEAD-TO-HEAD WITH GOOGLE
The escalating rivalry between Apple and Google continues. At the Worldwide Developer Conference yesterday, it was announced that, for the first time, Bing will be an option on Safari on the iPhone. Later in the day, Apple released a press release indicating that Safari 5 will also offer Bing on Mac desktops.
With the Yahoo!/Bing merger [...]
KEEPING JORDAN BRAND TOP OF MIND WITH A YOUNGER AUDIENCE
“Sophomore year of high school, Leroy Smith took Michael [Jordan]’s spot on the junior varsity team,” explains Jason Clement, Director of Findability and Search for W+K NY. “Michael points to that as the moment when he realized he needed to work and train harder to become really good.”
Nike leveraged that legendary story to create a [...]
