Blog & News - Advertising

02.06.17 /AdvertisingBlog Image

Super Bowl LI: An exercise in strategic pandering

​If you were looking to escape politics for a few hours during the Super Bowl, this year’s advertisers weren’t interested in helping you. Many abandoned the tired ...

01.20.17 /AdvertisingBlog Image

Welcome Back to the Silent Era

​Good news. I’m finally ready to embrace the world of videos without sound. I thank all of you for your patience. This hasn’t been easy. I’m an audio guy. I lik...

09.21.16 /AdvertisingBlog Image

Five Hours and Four Minutes

That’s how long the average American adult watches television every day. That’s just one of the findings in Nielsen’s recently released media consumption research.

08.17.16 /AdvertisingBlog Image

Twenty-nine years. Three jobs.

I’ve had three jobs in advertising. To be clear, I’ve worked at six agencies and spent a long stint as a freelancer, but I’ve basically had just three jobs in a...

Breaking news. MGH wants you as a client.