Blog & News - Advertising

04.20.17 /AdvertisingBlog Image

How to overcome your fear of content writing

See that keyboard in front of you? Are you scared to touch it? It’s understandable. Never in the history of the written word has writing been more frightening for ...

04.05.17 /AdvertisingMarketing to Women

​Brands: Give us (gals) something good to talk about

I’m assuming, if you don’t live in a hole without WiFi, that you’ve seen the “mom jeans” that are currently for sale at a well-known higher-end retailer. If not, f...

03.16.17 /AdvertisingBlog Image

Be careful with your colors: An international primer

​In an effort to be a good citizen of the world when traveling abroad, I have always relied on language to make connections.

03.08.17 /AdvertisingBlog Image

The decision to go back to work after having kids

I always thought I would be a working mom. After having my first child, that thought didn’t change. But when I found out I was pregnant with my second child, I sta...

03.01.17 /AdvertisingBlog Image

Operations Versus Marketing: Can’t We All Just Get Along?

​As someone who has worked on the marketing side with many retail, franchise and multi-location clients, I have always had a healthy respect for the operations tea...

02.06.17 /AdvertisingBlog Image

Super Bowl LI: An exercise in strategic pandering

​If you were looking to escape politics for a few hours during the Super Bowl, this year’s advertisers weren’t interested in helping you. Many abandoned the tired ...

01.20.17 /AdvertisingBlog Image

Welcome Back to the Silent Era

​Good news. I’m finally ready to embrace the world of videos without sound. I thank all of you for your patience. This hasn’t been easy. I’m an audio guy. I lik...

09.21.16 /AdvertisingBlog Image

Five Hours and Four Minutes

That’s how long the average American adult watches television every day. That’s just one of the findings in Nielsen’s recently released media consumption research.

08.17.16 /AdvertisingBlog Image

Twenty-nine years. Three jobs.

I’ve had three jobs in advertising. To be clear, I’ve worked at six agencies and spent a long stint as a freelancer, but I’ve basically had just three jobs in a...

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