As QR codes become more popular with marketers and customers, businesses have demonstrated their versatility by placing them everywhere from subway signs to billboards to television commercials. And not only are companies making use of diverse mediums for displaying QR codes, but they’re also getting creative with the information encoded on them.
The MGH team has [...]
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15 Marketing Uses for QR Codes
BREAKING: QR CODE STATS REVEALED
This week, MGH released results from a survey that gauged consumer awareness and usage of QR codes – an emerging technology that connects people to Web content through bar codes scanned by mobile devices.
Deployed to smartphone users, the survey aimed to better understand how and why consumers are using this up-and-coming technology – in order [...]
AN INTRO TO QR CODES
For years, marketers have predicted that “this year” would be the year for mobile and advertising. Well, their predictions may finally come true, thanks in part to the rise of QR code technology.
So what are these strange symbols, and how can marketers begin using them to drive business?
What are QR codes?
A QR code is [...]
MGH CREATIVES PICK THE BEST AND WORST SPOTS FROM SUPER BOWL XLV
Everybody’s got an opinion about Super Bowl commercials. But what do people who actually make TV spots for a living think about last night’s collection?
We asked a few MGH creatives to select their favorite and least favorite spots. They didn’t hold back.
John Patterson, EVP, Creative Director
Best: Daimler Chrysler, “Eminem Detroit”
You could argue that the best Super Bowl [...]
WHAT’S A LOGO WITHOUT A NAME?
A few weeks ago, celebrating its upcoming 40th anniversary, Starbucks launched its revised logo—sans name with a refocused and uncluttered spotlight on its iconic “siren”/mermaid. The logo stands out in one color—a bright green—against the pure white of the paper cup and seems to serve as a beacon, “the queen” of all coffees.
Just last week, [...]
A CHALLENGE FOR 2011: STAND FOR SOMETHING
Originally printed in INSTORE, a top publication for jewelry professionals (January 2011 issue)
If you’re reading this, you have my congratulations. In the most challenging economic environment for luxury retail in 50 years, you survived. Maybe thrived. You probably watched with glee as some of your competitors went belly-up. You’re still in business — feeling pretty good about yourself.
But [...]
BABY BOOMERS: BENDING THE RULES OF MARKETING
Traditionally, marketers have been found to focus the most on the 18-34 demographic, believing that they are more easily influenced and therefore likely to be captured as lifetime customers.
But, recently marketers have begun started shifting their focus to the Baby Boomer generation, those born from 1946-1964.
According to a recent article in USA Today, the boomers [...]
PITY THE POOR (NON-POLITICAL) ADVERTISERS
Originally printed in the Baltimore Sun Opinion & Editorials section (Oct. 28, 2010)
I had one of those life-changing epiphanies this week.
I realized that I am responsible for the endless, mind-numbing, aggravating avalanche of political advertising we’ve all endured this election cycle. And it’s not because I’m president of an ad agency. We don’t even do political ads.
No, it’s [...]
COULD CREATIVITY HAVE HELPED BOB EHRLICH’S CAMPAIGN?
With Bob Ehrlich’s poll numbers slipping in the final days of Maryland’s gubernatorial race, he’s got to be asking himself what he could have done differently.
Take it from a creative director, Governor Ehrlich. You should have been more creative.
We all know there’s no shortage of political campaign commercials on television right now. What’s lacking is [...]
COUPONING MADE EASY WITH GOOGLE PLACES
Let’s face it: certain categories are dreadfully competitive for Google local search results. Do a search for a local Chinese restaurant, and you’ll see exactly what I mean. So, what can your business do to differentiate it from the pack?
If you’re managing a Google Places page, consider setting up coupons. It’s fairly straightforward, and I [...]
AFTER B OF A, IS BLACK FRIDAY NEXT?
by Dave Spivey, Senior Copywriter on Nov 17, 2011 in Advertising trends, Commentary, Marketing trends, Social Media Marketing
Question: is Anthony Hardwick of Omaha, Nebraska, the next Molly Katchpole?
Katchpole is the Washington, D.C., graduate student whose angry social media petition sparked a nationwide revolt against Bank of America’s plan to charge customers $5 per month for their debit cards. After losing thousands of accounts, B of A backed off.
The target of Hardwick’s online [...]