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LET’S GET PERSONAL

by Lexi Miller, Production Artist on Aug 03, 2010 in Advertising, Advertising trends, Marketing Strategies and Tactics

In reading ADWEEK recently, I noticed that Pfizer’s Advil brand is on the market for a new agency. What struck me is that the RFP (request for proposals) notes that Advil is seeking a firm that can forge “deep emotional engagement and connections” between its brands and consumers, and “address key category issues beyond product [...]

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About.com

CHANGE IS GOOD

by Lexi Miller, Production Artist on Jul 21, 2010 in Advertising, Marketing Strategies and Tactics

During the next few weeks, About.com will roll out a new campaign – “Need. Know. Accomplish.” – designed to make its brand message clearer. As a site that bills itself as “a valuable resource for content that helps you to solve the large and small needs of everyday life,” the change is a much-needed evolution [...]

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GOOD NEWS FOR SINGLE-MARKET ADVERTISERS

by Mike Skandalis, EVP/Associate Media Director on Jun 15, 2010 in Advertising, Advertising trends, Media Buying

There was huge news out of the cable industry today. DirecTV and NCC Media (a national advertising sales company) have announced a partnership to sell satellite ad space at the local level.
Previously, if you wanted to reach the DirectTV audience, you had two options:  1) purchase national ads from each cable network to reach all [...]

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PHILADELPHIA INQUIRER GOES 3D

by Amy Hebbel, Senior Media Planner/Buyer on Jun 10, 2010 in Advertising, Media Buying

On Sunday, June 13, The Philadelphia Inquirer will unveil a special 3D newspaper section that will be printed as well as viewable online on its website.  The newspaper will come with paper 3D glasses which readers will need to put on to get the full viewing experience in the paper and online.  This comes as [...]

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LET THE (MOBILE ADVERTISING) GAMES BEGIN

by Mike Skandalis, EVP/Associate Media Director on May 21, 2010 in Advertising, Media Buying, Web Marketing

The FTC announced today that it has unanimously approved Google’s acquisition of AdMob, one of the world’s largest mobile advertising networks.  The network presently serves over 7 billion ads per month on smart phones and other mobile devices.  This $750 million merger, along with Apple’s $275 million acquisition of Quattro, sets the stage for online [...]

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