From the desperate but scintillating, hollow but fantastic start to each episode, AMC’s Mad Men enters a TV series class of its own. The show is so well produced that even the episode intro deserves serious accolades. It’s definitely the best opener to any show on network television to date—so visually dynamic: a muted color [...]
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FACEBOOK QUIETLY DISCONTINUES CONVERSION TRACKING
If you’re running a Facebook campaign, take note. Last night I set up about 10 new Tracking tags for an upcoming campaign. This morning, I logged into that account and found that the “Tracking” portion of the Facebook advertising dashboard disappeared without notice.
As it turns out, Facebook has quietly discontinued its own conversion tracking altogether. Here’s [...]
ARE YOU TALKING TO YOURSELF?
Edwin Newman, NBC correspondent and crusader for clear language, passed away last week. Sadly, he leaves us just as marketers need his wisdom more than ever – especially when writing their companies’ websites.
Newman loved lancing such pretentious linguistic boils as “motorized attendance module” (translation: “school bus”) and other polysyllabic puffery. He advocated a lucid, muscular [...]
INSTANT IMPACT ON SEO AND SEM
Google wants to free up your time in 2 to 5 second increments. Today the search giant unveiled Google Instant, a new product that predicts the user’s search query and displays search results on the fly. If you start to type in “Baltimore food delivery,” for instance, before you’re done typing the first term, you’ll [...]
LET’S GET PERSONAL
In reading ADWEEK recently, I noticed that Pfizer’s Advil brand is on the market for a new agency. What struck me is that the RFP (request for proposals) notes that Advil is seeking a firm that can forge “deep emotional engagement and connections” between its brands and consumers, and “address key category issues beyond product [...]
CHANGE IS GOOD
During the next few weeks, About.com will roll out a new campaign – “Need. Know. Accomplish.” – designed to make its brand message clearer. As a site that bills itself as “a valuable resource for content that helps you to solve the large and small needs of everyday life,” the change is a much-needed evolution [...]
